Career in digital marketing

Career in digital marketing | Digital Marketing for Beginners

 What is a digital marketing?

Digital marketing is the marketing of products or services using digital channels such as search engines, websites, social media, email, and mobile apps.

·         Paid Search (Pay Per Click)

Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

   SEO (Search Engine Optimization)

  Search engine optimization (SEO) is a method of increasing the quantity and quality of traffic to your website through organic search engine results.

·         SMO (Social Media Optimization)
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Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, brand, and to boost your online presence, you need to blend together your social media and website.

·         SEM (Search Engine Marketing) 

 Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs).

·         Email marketing

 Email marketing helps you to interact with your audience while promoting your brand and increasing sales. A solid digital marketing strategy requires a strong email strategy. It is good for your business. Sending a commercial message, typically to a group of people, using email. Email sent to a potential or current customer could be considered email marketing.

·         Mobile Marketing

Mobile marketing is a new definition of Digital Marketing. Itis the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks.

·         Content

Today’s consumers are empowered to seek out high-quality digital resources and experiences that lead to better, independent decision-making. Without good content, there’s no reason to visit a company’s website, read their tweets, open their emails, or care about anything they say. Most importantly, there’s no reason to interact with a company or build a relationship with them.

  A good content strategy involves.

1         Right content for your target audience.

2          All your content messaging is aligned with the overall brand platform.

             Create content that represents your brand’s values and vision.

             Write relevant content across all social media channels to present your company to a wider audience

             Be original and offer a variety of content types.

·         Lead Management

Digital marketing efforts is to generate leads. It is your responsibility to be able to effectively manage these leads, nurture them with the appropriate content, and eventually turn them into customers. Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lack of lead nurturing is the common cause of this poor performance.

·         Videos

Video in your digital marketing strategy, you create engaging content that consumers can easily view and share. Website visitors are more likely to buy a product after watching a video.

 The advantage of this video marketing trend and create original video campaigns that present the company’s values, product features, and the lucrative benefits to the consumer.