Optimize Your Blog Content

Your blog is mobile Friendly 

You know more people use a search engine from their mobile phones and tablets than from a computer?

And for all those valuable search queries being done on mobile, Google displays the mobile-friendly results first. This is yet another example of Google heavily favoring mobile-friendly websites
Check your site friendly or not: Moblie Friendly

How do you make your blog mobile-friendly? By using "responsive design." Websites that are responsive to mobile allow blog pages to have just one URL instead of two -- one for desktop and one for mobile, respectively. This helps your post's SEO because any inbound links that come back to your site won't be divided between the separate URLs.

 Optimize Headers & Body

Mention your keyword at a normal cadence throughout the body of your post and in the headers. That means including your keywords in your copy, but only in a natural, reader-friendly way. Don't go overboard at the risk of being penalized for keyword stuffing. Before you start writing a new blog post, you'll probably think about how to incorporate your keywords into your post. That's a smart idea, but it shouldn't be your only focus, nor even your primary focus.

Search keywords that match the intent of your ideal reader.

Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this actually hurts your SEO because search engines consider this keyword stuffing i.e., including keywords as much as possible with the sole purpose of ranking highly in organic search.

It also doesn't make for a good reader experience a ranking factor that search engines now prioritize to ensure you're answering the intent of your visitors. Therefore, you should use keywords in your content in a way that doesn't feel unnatural

Optimize URL

Search engines also look to your URL to figure out what your post is about, and it's one of the first things it'll crawl on a page. You have a huge opportunity to as every post lives on its own unique URL so make sure you include your one to two keywords in it

There are four essential places where you should try to include your keywords: title tag, headers & body, URL, and meta description.

Optimize Title Tag

The title (i.e., headline) of your blog post will be a search engine's and reader's first step in determining the relevancy of your content, so including a keyword here is vital. Google calls this the "title tag" in a search result.

Be sure to include your keyword within 60 words which is just about where Google cuts titles off on search engine results pages (SERPs). Technically, Google measures by pixel width, not character count, and it for organic search results from approximately 500 pixels to 600 pixels, which translates to around 60 characters.

Optimize meta description

The meta description gives searchers information they need to determine whether or not your content is what they're looking for, and ultimately helps them decide if they'll click or not.The additional text that appears in SERPs that lets readers know what the link is about.

The maximum is greater than it once was -- now around 300 characters -- suggesting it wants to give readers more insight into what each result will give them.

Optimize your images' alt text.

Blog posts shouldn't only contain text -- you should also include images that help explain your content. But search engines don't just look for images. All images with ALT tags.

Optimize your Anchor Tags

The anchor tag is essentially a tag that you can attach to a word or a phrase (exactly like you would a normal internal or external link), except it brings readers down to a different section of the page as opposed to another webpage. You're essentially creating a unique URL within the same page when you use this tag.

Use Google's Search Console.

Google's free Search Console contains a section called the Search Analytics Report. This report helps you analyze clicks from Google Search, and it's useful to determine which keywords people are using to find your blog content.

Use URL structures that help your visitors.

The URL structure of your web pages (which are different from the specific URLs of your posts) should make it easy for your visitors to understand the structure of your website and the content they're about to see. Search engines favor web page URLs that make it easier for them and website visitors to understand the content on the page.